MASTER THE ESSENTIALS OF EMAIL MARKETING ANALYTICS

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Sinopsis de MASTER THE ESSENTIALS OF EMAIL MARKETING ANALYTICS

Marketers globally rate email marketing as the most powerful online marketing strategy and the one which delivers the best return on investment ROI Email marketing has very low cost per acquisition In other words it is very cheap to acquire and retain customers through emails compared to other marketing channels There is a reason your inbox is always full of emails Email marketing works and it works wonders provided you know how to deliver your emails in your subscribers inbox However the problem is one in five emails do not reach the inbox They are either sent to spam folders or are blocked The percentage of emails that were sent to mailboxes and did not bounce is called the Delivery rate But Delivery rate does not measure the ability of your email to get into your subscribers inbox Therefore there can be a situation where you have a 9999 delivery rate and still the majority of your emails are ending up in a spam folder and hence not being opened The percentage of delivered emails that land in a subscribers inbox is called the Inbox placement rate You need high inbox placement rate to get your emails delivered in your subscribers inbox In order to improve inbox placement rate you need to work on improving other KPIs like sender score There are several KPIs which impact email deliverability subscriber engagement and conversions So if you wish to dramatically reduce your cost per acquisition and increase email marketing ROI you need to become extremely good at tracking the performance of the various KPIs and metrics used for email marketing This book focuses solely on the analytics that power your email marketing optimization program Inside this expert guide you will discover the various KPIs and metrics used for measuring email deliverability subscriber engagement email conversions and ROI You will learn about the technology used by mailbox service providers to make inbox placement decisions
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MASTER THE ESSENTIALS OF EMAIL MARKETING ANALYTICS

HIMANSHU SHARMA
«MASTER THE ESSENTIALS OF EMAIL MARKETING ANALYTICS epub»

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ISBN:
9781367308701